The BBC Sound of 2012 list aims to highlight the most promising new music for the year ahead. The artists on the list were chosen by 184 UK-based tastemakers, who each named their favourite three new artists, with the top 15 artist making the BBC’s longlist.
The top five will be ranked and revealed in reverse order in the week commencing 3 January 2012, with one act named each day until the winner is unveiled on 7 January. Last years winner was Jessie J and winners in previous years include Ellie Goulding, Little Boots and Adele.
The BBC Sound of 2012 Longlist:
Dry The River
Jamie N Commons
Lianne La Havas
Niki & The Dove
Yesterday the chairman of the Association of Independent Music described the BBC Sound of 2012 Longlist list as “completely meaningless”.
With this year’s longlist only featuring one act on an independent label – the band Friends, the organisation’s head Alison Wenham dismissed the poll’s relevance and influence.
“I think it’s very inconsequential because, even going back years, this list has not proven to be particularly accurate,” she told NME. “The independents will do what they do, and I’m not all that bothered about these sorts of polls.
She went on to say:
“I think they’re completely meaningless. Brutally, this is a list of product placements for the year coming, and then something [else] will come along out of nowhere. That’s the glory of the unpredictability of our industry – and long may it reign.”